Alex Cudlin grew up on an Australian farm, developed a passion for the outdoors, and pursued a career as a motorcycle racer. He competed worldwide, winning the World Endurance Championships in 2010. His love for mountain biking and hiking grew during his travels, becoming part of his training regimen. He explored various countries, including Qatar, the French Alps, England, Scotland, Lebanon, Switzerland, India, and Indonesia.

After his global adventures, Alex Cudlin made the decision to establish an adventure company in Australia that combined his passions for motorcycles, mountain biking, and hiking. With his extensive experience and knowledge, he aims to share his love for these three pursuits and showcase the breathtaking scenery worldwide.